Spotlight: Anita Rajendra - Founder & CEO of La Belle Bump

Meet Anita, the founder and CEO of La Belle Bump. La Belle Bump rents stylish, high quality maternity and nursing clothes for moms and moms to be. Anita is a mother of three and former marketing professional turned entrepreneur. We love stories of people who create thoughtful solutions based on their own needs and experiences. Anita did just that while ambitiously pursuing her dreams of starting her own company. Read on to learn about how she came to start La Belle Bump, how she is positively impacting working moms everywhere and some of the fun family time COVID has brought to her life. 

Tell us a little about yourself 

I was born and raised in Memphis, TN and am a first generation American. I now live in Atlanta, GA and am married with 3 children: two girls and a boy, ages 12,10,8. They keep us very busy! I love entertaining and hanging out with friends and family over good wine and food. I also love  traveling (can’t wait to get on a plane again!) and diving into a good book. 

Why did you move to entrepreneurship from corporate?

My career background is in corporate marketing. I worked at large Fortune 500 companies such as General Motors and The Coca-Cola Company. However, I always wanted to have my own company - something that I could create and grow on my own. I used to always say “one day I’ll do it.” Eventually, I decided I had to either take action or stop saying that...so I decided to take action. I gave myself a timeline; to keep my corporate job for 6 more months while I started to get a plan together including what the business idea would be, what local resources I could tap into and how I could meet and network with other entrepreneurs. I started brainstorming ideas and researching them until I had a plan. When the 6 months ended, I left my job and the corporate world.

What motivated you to build La Belle Bump?

I have 3 children and I worked through all three pregnancies. I remember the challenges of buying a maternity wardrobe. I wanted and needed to look presentable and professional at work. Yet, I didn’t want to spend a lot of money on a new wardrobe which was afterall, temporary. So I wore a lot of my purchased maternity items over and over again. Even though I had three children and they were close in age, the clothes I bought were worn out and didn't last as long as I had thought they would. Plus my children were born in different seasons so I couldn’t even wear some of the clothes. And honestly, I was also sick of the same clothes! I did not want to wear those same things over and over again. Not to mention they were cluttering my closet space. I figured there had to be a better way. The idea of renting maternity clothes seemed to be the option that resonated with a lot of people. 

What’s your “why?”

I want to help women feel and look confident and beautiful during their pregnancy and as a new mom. Personally, I think pregnancy is an amazing time in a woman’s life. But we don’t always feel that it’s amazing and don’t always celebrate that time period. It’s understandable; we’re tired, our body is changing, we feel sick etc. So I want to do something to help women feel good and celebrate that special time in their lives. 

Who is part of your community and how have enriched your life?

I feel lucky to have so many people from different stages of my life as part of my community. Of course my parents, husband and children are an important part of my support system. Also an important part of my community are my college girlfriends, corporate work friends, neighbors and now my new entrepreneurship colleagues. 

Has COVID changed how you parent? 

Covid and the “sheltering in place” really made me pause and both reflect on and appreciate my family more. We’re usually so busy with our work lives and our children’s activities that many days we would be running from one thing to another. But, during Covid, we were able to slow down, spend real quality time together and also be creative. As a family, we have had our own cooking competitions inspired by cooking shows (e.g. Kids Baking Championship and Cupcake Wars) developed our own unique popcorn flavors, made cards for frontline workers, created our own vision boards and much more!

What about 2021 excites you? 

I’m very excited about 2021! Last year was a time for reflection and to really examine our operation and customer experience processes. This year, we will be launching some new exciting improvements including on the customer experience and operations side...we are focused on making them  become more efficient and seamless. More to come later in the year! 

Is there a quote or book that inspires you? 

When you were born, you cried and the world rejoiced. Live your life so that when you die, the world cries and you rejoice. - Cherokee Proverb

“Never let the fear of striking out keep you from playing the game.”– Babe Ruth

Check out La Belle Bump's website here. And don't forget to follow them here on instagram.

Leave a comment