Romp + Tumble Partners with Beya Made, a children’s play clothes brand, to help drive circularity
Romp + Tumble is collaborating with sustainably minded brands to grow their offerings and drive circularity
Atlanta, GA - September 22, 2021
Romp + Tumble, a baby and toddler clothing rental service out of Atlanta, Georgia is extending its platform to offer sustainably minded brands an opportunity to go circular. Beya Made, a brand known for designing durable and ethically made play clothes for babies and toddlers has partnered with Romp + Tumble to start a Trade Up program. Through this program, Beya Made customers can send outgrown Beya Made garments to Romp + Tumble and receive credit towards new Beya Made purchases. Romp + Tumble will use the outgrown items in its circular model.
Romp + Tumble, which launched in fall 2020, is a subscription service that curates and rents bundles of premium baby and toddler clothes. Since launching, the brand has sourced clothes from both independent women-led brands as well as from community members who are looking to sell back their like new items. These items are then bundled together and shared with families through the subscription model. According to Business Insider and the Geneva Environment Network, the negative impacts of the fashion industry come at significant environmental and social cost: pollution, water use, carbon emissions, human rights, and gender inequality. “Since we launched Romp + Tumble, we have wanted to work collaboratively with mission-aligned brands like Beya Made.” noted Tara Ghei, Founder and CEO of Romp + Tumble. “Brands focused on sustainable and ethical practices have unique challenges and opportunities so we can offer many possibilities to leverage our service to drive customer loyalty and sales.”
Prior to founding Romp + Tumble, Tara was a finance leader and held positions at a number of Fortune 500 companies including WestRock Company, BlackRock and Ford Motor Company. Tara has her B.A. from Bryn Mawr College and her M.B.A from Northwestern’s Kellogg School of Management. She serves on the board of SHRM-Atlanta and is involved in various women’s organizations. She has a dual career household and during the pandemic was responsible, like many other parents, for “virtually” schooling her two sons.
About Romp + Tumble
Babies grow fast. Romp + Tumble curates and rents high quality, eco-friendly bundles of clothes for every growth spurt (newborns - 3T). Each bundle includes either 11or 22 items of new and like-new clothing, primarily sourced from independent women-led brands. Romp + Tumble maintains the joy of dressing your babies and toddlers in cute clothes, but eliminates the work around storing, organizing and getting clothes out of homes, sustainably.
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Launch Press Release
Romp + Tumble Launches A New Subscription Service For Baby Clothes Rentals
More than a sharing and exchanging platform, the company is on a mission to create sustainable change for working mothers
Atlanta, GA - October 6, 2020
Romp + Tumble, a new subscription service out of Atlanta, Georgia is changing how we dress our babies and toddlers. The service curates and rents bundles of eco-friendly baby clothes for every stage of growth. Each bundle includes 22 pieces of dailywear, new and “like-new” sourced primarily from women-led brands.
Romp + Tumble launched in mid-September with the goal of reducing the amount of time parents, particularly working mothers, spend on outfitting their growing babies. The service accelerated its launch to September when it became clear that the pandemic was still going to pose significant burdens on families though the end of 2020. According to the “Caregivers Survey” conducted by BCG in the spring, working parents in the United States are spending almost double the amount of time on household and childcare related tasks during the pandemic, with working moms taking on more of the burden. “Parent’s enjoy seeing their babies in cute clothes,” noted Tara Ghei, founder of Romp + Tumble. “However babies grow so fast that parents, particularly moms, invest a lot of time shopping, organizing and storing clothes. Then there’s the added challenge of how to get the clothes out of your home, sustainably. New consumption models like ours that maintain joy but also help parents create more time and space in their lives are important, especially now.”
The company is looking to reframe how parents think about these kinds of purchases. According to the Council for Textile Recycling, only 15% of post-consumer textile waste is recycled, leaving 85% in landfills. As baby clothes are temporary in nature, a sharing model like Romp + Tumble’s extends the wear and makes it easy for parents to reuse clothing. Three subscription levels are offered, starting at $69.99 per month or less than $3.20 per item. Gift cards are also available as a unique option for baby showers and the upcoming holidays. Parents have the opportunity to complete a design questionnaire for personalized options. All bundles include new and “like new” clothing -- stain, hole and odor-free. Subscriptions and gift cards can be ordered at www.rompandtumble.com.
Prior to founding Romp + Tumble, Tara was a finance leader and held positions at a number of Fortune 500 companies including WestRock Company, BlackRock and Ford Motor Company. Tara has her B.A. from the Bryn Mawr College and her M.B.A from the Kellogg School of Management. She has a dual career household and is currently “virtually” schooling her two boys.
About Romp + Tumble
Babies grow fast. Romp + Tumble curates and rents high quality, eco-friendly bundles of clothes for every growth spurt (newborns - 3T). Each bundle includes 22 items of new and like-new clothing, primarily sourced from independent women-led brands. Romp + Tumble is on a mission to help working parents create more time in space in their lives to focus on their ambitions.
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